mino / hypebeast x adidas press article

2019. 10. 10. 11:04

' HYPEBEAST KR x ADIDAS ARTICLE '

- CL and MINO stride through the city in the Adidas MYSHELTER RAIN JACKET and the Terrex Free Hiker GTX -

(excerpt)

[....]

 

The ‘MYSHELTER RAIN JACKET’ and ‘MYSHELTER 3IN1 RAIN PARKA’ worn by CL and MINO (Song Min Ho) is in perfect tandem with these individuals’ creativity and power. 

 

[....]

 

The Terrex Free Hiker GTXes worn by MINO (Song Min Ho) complements his sparkling sunglasses and kitsch-like bracelet. He captures moments with his camera as he travels through the city, and it is an evident fact that the thoughts he has in solitude, expanded via the lyrics of his songs and his artworks, are able to stir up empathy and yearning within people. He is a creator who knows how to deliver a voice and style that is unique only to ‘Song Min Ho’ to the multitude of fandoms he has spread throughout the world. The new ‘MYSHELTER 3IN1 RAIN PARKA’ is a perfect combination of functionality and design, just like MINO’s various talents. It’s designed to respond to the hectic, fickle city’s changes in the weather with ease. 

 

From the soft fabric woven with a membrane structure to the water-repellent zipper, every single aspect of the MYSHELTER RAIN JACKET shows thorough care to create total structural protection with water-repellant and waterproof qualities. However, it would be a mistake to think, just because the word ‘rain’ is included in the name, that this is only functional for unpleasant weather. Just like MINO, who shows a style that ‘only I can pull off’, the jacket will help any creator in the city retain their effortless cool while freely exploring the city. If the hoodie becomes a burden, simply roll it up and tuck it away in the collar of the jacket. Once the storm has passed, shake off the jacket once, and take the handsfree straps and hang them on your shoulders.

 

[ article link ]